We all turn to social media for news or to look at products to shop for. Around, 4.48 billion people are on social media worldwide. Therefore, businesses must use this channel effectively. Companies need to conduct a Social Media Audit to market on social media effectively.
- Introduction
- What is a Social Media Audit?
- How to conduct a Social Media Audit?
- Benefits of conducting a Social Media Audit
- Conclusion
Let’s understand, What is a Social Media Audit?
A social media audit helps you understand if the strategy you have curated is working or not for your businesses. It’s a process of inspecting specific metrics to evaluate the effectiveness of your social media strategy. The metrics include demographics, engagement, likes, comments, shares, and campaign performance.
Businesses should conduct a social media audit as it helps them to discover strengths and weaknesses. It can help you to make necessary changes in your social media strategy.
Conducting a social media audit is vital as trends keep changing and platforms keep evolving.
Conducting a social media audit will help you create a solid marketing strategy that will help you achieve your goals. It will also help you to understand if you’re using the proper channels to market.
How to conduct a Social Media Audit?
1. Before starting the audit, you must know your audience, which channels they use, and what type of content they expect. Once you know your audience you can start with the audit.
2. Creating an excel sheet will help you to put all the data of all your social media profiles in one place. Enter the information like followers, likes, etc.
3. Add the data from the accounts you don’t use daily.
4. All social media profiles should look the same. The colors and content should be similar on all the accounts so that your target audience can relate to them.
5. Look at the data and see if there are any similar patterns, and see which type of content is getting more engagement than the rest.
6. Analyze your audience you may find new opportunities.
7. Look at what your competitors are doing, how often they post, etc. It will help you to understand their overall strategy, strengths, and weaknesses. This will help you to find new opportunities.
8. It’s crucial to know what your goals are. Your goals should be specific and relevant. They should also have a deadline. Once you know what you want it may be increasing brand awareness or your followers. Once you know what you want to achieve it can be accessible to create a schedule and work towards it daily.
9. After setting your goals and completing the audit. Set a plan that will help you achieve your goals.
10. It’s essential to do a social media audit regularly as what is working now may not work tomorrow.
11. To check the performance, you can use an analytic tool. Instagram and Facebook have an inbuilt one that provides you with various types of data like engagement, the reach of your posts, impressions, etc. Tracking your performance will help you to know if you are closer to your goals and if you need to make changes.
12. You can use a social media listening tool, it gives you an insight into what your customers are saying about you. It can help you to improve your overall business.
Benefits of conducting a Social Media Audit:
Benefits of Social Media Audit1. Conducting a Social Media Audit helps you to reach your consumers at every stage of their buying process. There are three stages in the buying process and in each stage, the consumer requires some type of information to be convinced so they can proceed to the next stage.
- Awareness: Businesses work hard to keep a positive brand image so that consumers establish trust with the brand. Brands also create specific messages so that they are relevant to their consumers.
- Interest: These are the people who are interested in buying the product. In this stage, they are researching the product. You should be able to convince the customer, it should solve the consumer’s problem. The messages that you create should appeal to your target audience.
- Purchase: This is the stage where the customer decides to buy the product but at this stage, the consumer might even look at different options. Therefore, this is your opportunity to tell your consumers about the product’s benefits and features.
Carrying out an Audit will help you to reach your audience at every stage of the buying process and help you to convert them into customers. It helps you to understand what type of content is getting the best results and help you to improve your strategy.
2. It helps you to track your goals. Social media Return on Investment (ROI) can be measured.
3. It helps you to attract the right audience and improves overall business.
In conclusion, It can be challenging to maintain several various social media profiles but conducting a social media audit can help you to determine which channels should be used and where you should put your efforts. Conducting an audit every six months or a year can help you stay up to date in your business.
