User Experience (UX) and Digital Marketing

In today’s times, be it milk for your everyday morning’s filter coffee or a gift you’re planning to buy; everything is possible with a few clicks at your fingertips. When the majority of our engagement is with the internet every day, it is essential to think from the perspective of the user. This is when user experience meets digital marketing. User experience, commonly addressed as UX, keeps a check on a user’s interaction with the web interface and digital marketing. Therefore, in today’s times, user experience is of paramount importance. 

What is UX in Digital Marketing

When you aim to attract potential prospects to your website and convert them to revenue, user experience is an important element of your success. In today’s millennial era, when we develop decided digital marketing strategies, we often tend to overlook user experience.

It is important to optimize your brand in digital marketing to improve the experience of your customers. Hence, user experience is basically how the customer perceives and engages with the product or service. The User experience in digital marketing enhances the visibility of your website information, content marketing, promotion, SEO, etc. Also, it is important to make sure that along with making sure of the mobile user experience, it is important to pay attention to the following as well:

• Design 

Attractive colors are pleasing to the eye. When we opt for a design that blends in perfectly with your target audience, it is guaranteed that you have conversions in your court. Moreover, 94% of people fall for the design itself at the first sight. If your website has content that is not legible to the reader, there’s a high chance that the user would go back in search of a perfect website from the SERPs. 

• ROI

If you keep your User experience strategies in place, you’re in for a treat with a significantly increased Return on Investment (ROI). If your brand makes sure to give out the best services, customers will willingly pay more. 

• Bounce rate

According to the thumb rule, it is said that anywhere between 26 to 40% is considered to be a good bounce rate. However, if the count increases, it can be a problem. With a well-optimized user experience, you can significantly keep your website bounce rates in check. Moreover, adding good-quality images and videos that’ll load without lagging will earn you brownie points. There’s nothing more engaging than attractive creatives and videos of your brand. A study suggests that around 39% of people would refrain from engaging if their images are unclear or load slowly. 

How does UX help your business?

It is important to prioritize User experience when considering your business in a digital environment. Let us look at a few important key factors: 

• Improved SEO with User experience

When having a good user experience, improved search visibility along with drawing potential prospects is a real thing. Decreasing your bounce rate is easier when you have a good Ux which helps you land your desired piece of content. A lesser bounce rate is a gauge for google which lets it know that your content is highly useful. 

A good UX is a secret sauce of great SEO

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• Better conversion rates

Along with decreasing your bounce rate, increasing your conversions are a real thing. When a customer searches for the recipe of spaghetti and lands on a page with all the steps needed in detail, it is considered a good marketing strategy for your website. Hence, thinking from the perspective of your potential customers will help make your website more user-friendly. 

• Customer satisfaction is the brand’s priority

A brand needs to make sure that the brand experiences a smooth user experience, as it does have an impact on every interaction on your page. Their engagements and increasing connections are an important part of the User experience. When you have good connections with your customers, it is guaranteed that there will be a hike in sales. The result is a win-win as your satisfied prospects will give you more goodwill along with making you stand out from a lot of competitors in the market. 

• Mobile-friendly UX

The above statistics are visual proof of how important Ux is in the digital environment. A mobile-friendly site has comparatively more conversion rates. We tend to get annoyed if the website isn’t optimized to be used on our mobile phones. This is because 65% of people use mobiles as the primary source of touchpoints in today’s digital environment. Hence, it is suggested to thoroughly use this golden opportunity to convert the received leads. In all, the mobiles will also help achieve a higher Mobile SEO Rank. 

• Design your landing page 

Around 75%+ people tend to look out for other websites on the SERPs when the clicked link doesn’t fit their needs. This is a crystal clear indication that the design of your website along with the content is expected to be up to the mark so that prospects don’t slip away. Hence, building the perfect design for your landing page can be a welcome door for potential leads. 

The Principles of UX Design 

• Interface 

User interface and User experience are often interchangeably used. However, interface design here means the visual elements that allow the customer to interact with the product, for which it plays an important role. 

• Navigation

Navigation design is the process of creating, implementing, and analyzing ways with which you can go places on the website with ease. Here, navigation plays an important role as it makes sure the customers have a smooth pathway on their journey through the website, making sure they wouldn’t get frustrated.

• Structuring 

Here, we keep a check on how structured our content is presented on the website. It is important to make sure you have suitable content and structure for your brand’s website to have a better user experience. 

• Design 

The user experience design here makes sure to design the website in a way that gives the users a sensible and relevant experience to our leads. This not only includes the website design but also considers the product concerning branding, functioning, and use. 

• HCI (human-computer interaction)

The human-computer interaction is used to understand the UX better. Moreover, along with being considered the predecessor of UX, the insights of HCI is of great use to segregate and prioritize the world of Ux Design. 

• User research 

User research in Ux majorly helps in understanding the psychology of target customers. Here we understand the target prospects, their expectations, and thought processes on up-to-date designs. 

• Usability 

Usability promotes how easily can a customer interact with the website per se. Moreover, this may include familiarity, consistency, visual clarity, etc. 

• Accessibility

This helps you to keep a gauge on the user’s potential and accessibility to use the brand’s products to meet their set target. Measuring the ability of customers helps you with understanding different thought processes and customizing your brand accordingly on your website.  

To sum it up, user experience is an integral part of your website in your digital marketing environment. At a digital marketing agency, we understand your business needs and help you bring genuine traffic to your website.