A Guide to Video Marketing

Videos are considered to be an evergreen mode of engagement for people. As fascinating as it may sound, let us look at how a digital marketing agency can help you with video marketing on social media. Video marketing as the term suggests, revolves around coming up with an idea for the video, scheduling, creating, editing, and finally uploading. The process of video marketing can do wonders to your brand and business, hereby helping in getting genuine prospects. 

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Importance of Video Marketing

Videos are watched by almost everyone on social media today. The birth of youtube can be traced back to 2005, the prime year of the initiation of video marketing. Videos work wonders with the perfect blend of audio, picturization, and motion; engaging our senses. In today’s times, creating quality content videos along with making sure that you follow the trend is a cakewalk for people. However, this isn’t the sole reason for the popularity of videos and their marketing. Be it your android or favorite iOS that has made watching videos much easier, a study suggests that the pandemic however has a huge impact on the count of video consumption by people. 

With over 467 million social media users in India, a study suggests that every citizen tends to spend about 2.6 hours on social media every day. With such huge numbers, it is a clear-cut scene where you’re aware of how impactful social media would be as a platform to boost your brand. Let us take a look at the importance of video marketing on social media: 

• Increased engagement on social media with video marketing

Increased engagement is the bare minimum of every brand on social media. With all the upcoming video apps like Roposo, Moj, MX Takatak, etc; youtube, Instagram, and Facebook are also shifting their main focus to short videos. Just like youtube has youtube shots, Facebook and Instagram have reels, IGTV, and other short videos wherein people tend to spend most of their time. People are now prioritizing videos, be it on Twitter which gets ten times more engagement. With over a million people considering watching videos, a marketing video is just a growing graph upwards. 

• Users prefer handy cellphones to watch their favorite videos

Youtube is the most used platform to watch videos. A study shows that millions of people watch videos on youtube and Pinterest. When watching videos of your favorite YouTuber or content creator is a matter of just a few clicks, why would we let it slide away? Mobile phones are super handy, which makes each one of us engage with videos at least once a day. Hence with such a high probability and prominence of videos watched on cellphone exists, it is essential to market the shot videos. In all, people watch more videos on their phones rather than on their old-school computers. 

• Informative videos help your brand gain trust.

In today’s times, every millennial wishes to learn from one other, follow each other, get influenced, and set a trend. If you promote your brand with freshly brewed videos each time, your followers will indeed be a fan of your brand and its authenticity, provided your videos are related to the brand and people. Moreover, with fresh ideas, it is also essential to make sure you have an apt video marketing strategy. This will indeed help your brand grow and glow. 

• Video SEO for boosted conversions of your brand 

Improving SEO by uploading videos is a real thing. The main reason why SEO is considered essential for your page is that it gives your page an upper hand as they stay back on your page to finish the started video. With engaging people with your brands, definite leads have also been an accomplishment. Along with being beneficial to your business and shopping, videos help engage salespeople in further converting your potential prospects to leads. 

Strategies for marketing your video

• Know your audience

The first step here is to know your target audience. Now the question is, how would you do that? We need to know our brand in and out before drawing a line for your targets. However, that’s not the end. It is advisable to constantly keep a check on the latest trends and changes to adapt to the same. 

• Budget & time management

The more crisp and shorter your video is, the better will be your conversions. Although shooting videos can turn out to be not-so-pocket friendly, good planning and projection will help you cut down on unnecessary costs. Planning will hence make sure that you don’t go overboard and stay within budget. On-time delivery is essential. If at all you come across objections, make sure you deal with them with proper planning and required backups from day one! This will make sure your delivery is on time. 

• Platforms to market your video on 

The aim before starting with your video is to have proper planning on the promotion of it. Moreover, there are a few parameters to consider while doing SEO for youtube, just like we’d do for our website. Keeping a check on the average view time of the videos posted along with the budget and time consumed. Hence, it is important to choose the right platform. 

• Types of videos that are apt for your brand 

The main aim of your video should be to enlighten the prospects with your brand name, color, and information. Be it a demo video, educational video, brand, how-to, or interview video; the final decision is on your creative planning and aims to be accomplished. 

• Gauge your performance 

With setting strategies to accomplish a name for your brand comes the big responsibility of gauging your success. Choose the right metrics for your strategy that’ll help you with keeping a check on your attention spans, tracking views, and CTRs (Click-through rates). This will help you with knowing we’re generating leads and converting leads as expected. 

In all, right from the video script to marketing, every step is considered essential for effective video marketing. Follow the trend and market your videos with a digital marketing agency to convert your potential leads to clients.