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Digital Media Planning & Buying
Strategically, target the audience with the best media mix at the right time.
With the best media planning & buying strategies tailored to your brand, target intended users on time. We help you to procure suitable media vehicles and ad time. With a systematic approach, allocate your ads to the right audience at an efficient cost.
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Active Clients
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Projects Done
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Team Advisors
Our Process
01
Conducting Research
• Identifying Target Audience
• Understanding Consumer Behavior
• Research Competition
02
Media Planning
• Set SMART goals
• Determining media mix
• Fund allocation
03
Media Buying
• Negotiation and Buying Ad Spaces
• Launching Campaigns
• Media Scheduling
04
Monitoring and Modifying
• Evaluating Campaigns
• Collection of data and Interpretation
• Altering Future Campaigns
Leverage the power of Media Planning and Buying to reach a wider audience.
For more information about our services and solutions
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FAQ's
What is Media Planning?
The process of identifying the right media mix to reach a particular audience is known as media planning.
What is Media Buying?
The process of buying media channels and ad time is known as media buying. A media buyer is also in charge of negotiating with publishers for ad inventory, fund allocations and monitoring and optimizing the campaigns.
Why is media buying and planning important for a business to grow?
Media planning and Buying help businesses target audiences with the right media mix and get a high reach at an affordable price.
What is a media plan?
A media plan outlines which types of media will be utilized, the objectives that will be achieved, where and when the ads will be placed and the type of message that will be communicated.
Which are the different ways to purchase media?
Direct Buy is finding the right publisher, negotiating and buying the ad space and delivering the ad on digital channels. Programmatic Buy is a process of buying ad spaces with the use of automated technologies.
What are the different types of Digital Channels?
Social Media, Website, Display Advertising, Search Advertising and Streaming Service.